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ABOUT
Felipe Tahara is a Design Specialist.
He holds a Bachelor’s Degree in Graphic Design, an MBA in Marketing and Art Direction. 15 years’ experience creating visuals and marketing campaigns for various projects, and over the last 10 years, his skills have been focused on implementing creative concepts for multi-sport events.
Latest projects:
- Saudi Games 2024
- Olympic and Paralympic Games _Paris 2024
- Commonwealth Games _Birmingham 2022
- Winter Youth Olympic Games _Lausanne 2020
- Pan American and Parapan American Games _Lima 2019
- CONMEBOL Copa América _Brasil 2019
- European Championships _Glasgow 2018
- Olympic and Paralympic Games _Rio 2016
© GETTY IMAGES / CLIVE MASON
OLYMPIC AND PARALYMPIC GAMES - RIO 2016
Was responsible for the Olympic venues, their respective field of plays and the sports equipment of Badminton, Basketball, Boxing, Diving, Golf, Handball, Synchronized Swimming, Table Tennis, Weightlifting; and the Paralympic venues of Goalball, Powerlifting, Table Tennis, Track Cycling, Wheelchair Basketball and Wheelchair Rugby.
In addition to the competition venues, I worked with the Olympic and Paralympic Look of Riocentro Common Domain, IBC and MPC.
© SNS GROUP
©SNS GROUP
EUROPEAN CHAMPIONSHIPS - GLASGOW 2018
City Look development such as event stages, gantries, pole banners, totems, tents, and façades. Bespoke standardization of designs such as mixed zones, ceremonies’ backdrops, sports gantries, cycling ramps and more.
Sponsorship design application for 5 different championships with 5 different contractual agreements across games.
© ANA PATRICIA
CONMEBOL COPA AMÉRICA - BRASIL 2019
Look & Feel concept development for the biggest football event in Latin America, including HQ's dressing, design of the Functional Areas operational items such as Accreditations (ACR), Vehicle ACR (VAPS-TRA), Official Calendar (SPO), Tickets (TIK), Uniforms, internal communication templates (HR) and the generic venue + FoP concept dressing with bespoke items and Kit of Parts.
© FLICKR LIMA 2019
TEST EVENTS - RUMBO A LIMA 2019
Respecting the traditional Peruvian culture and crafts, we designed a combination of geometrical shapes and brand elements that provided a beautiful backdrop to the Test Events, without revealing too much of the final Lima 2019 Look of the Games. The proposed colours for Test Events followed the same Pan and Para-Pan strategy, allowing testing if they were appropriate for each venue ambiance and decoration.
© HECTOR VIVAS
PAN AMERICAN AND PARAPAN AMERICAN GAMES - LIMA 2019
Design strategy development for the major multi-sport event in the Americas, featuring over 60 venues (competition and non-competition), 36 Pan-American and 18 Para-Pan sports, exterior façades, Kit of Parts, and sports equipment. Together with the Local Organizing Committee, the design team held the layouts' approvals with Panam Sports and APC (Americas Paralympic Committee), managed the 3rd party delivery supplier, providing print-ready artworks, monitoring and reporting the production and installation.
© FACEBOOK LAUSANNE 2020
WINTER YOUTH OLYMPIC GAMES - LAUSANNE 2020
In conjunction with the Local Organizing Committee and IOC, the Look design strategy was developed for all Competition and Non-Competition venues including City key locations. The conceptual core graphic elements, provided by the International Olympic Committee, were unfolded and adapted to common areas, FoP, building façades, train stations, parks, hotels, airports, and more.
© GETTY IMAGES
COMMONWEALTH GAMES - BIRMINGHAM 2022
17 months of planning and creative execution of the 2022 Commonwealth Games visuals, from all the basic operational visual assets to the start to end of the Look strategy. The role included the City Dressing conceptual creatives, KOP catalogues, 14 competition and 40+ non-competition venues individual bespoke elements, 33 disciplines Field of Play's dressing and sports equipment, exterior dressing strategy, mock-ups for stakeholder management and approvals.
© ELIOT BLONDET
OLYMPIC AND PARALYMPIC GAMES - PARIS 2024
Together with the Studio team, we created a design system, the client’s journeys, and hierarchies, organizing the assets for Competition, Non-Competition, City Look, and their Kit of Parts. As Deputy Lead, I also approved the strategies with LNS (Look&Signage) and BIL (Branding). For the Paralympics venues, I managed the application of Sponsorship in competition venues such as aboards, surface coverage, and Media backdrops, carrying out a brand study and its correct visibility for each sport.
FREELANCE PROJECTS
Since 2010, I've been working as a freelancer designer.
During this time, several projects were developed for oil & gas companies, hotels, restaurants, cosmetic industries, clothing stores, and more.
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